Insights

Sustainability 2024: That’s What Top Management Is Looking At

Sustainability is fueled by high levels of trustworthiness and solid implementation. This overview shows the very different ways in which companies from different industries need to prioritize their short-term projects and approaches.

 11/2023

What are top managers focusing on when it comes to sustainability? Porsche Consulting Magazine asked 17 executives from a wide range of industries about their aims.

In con­trast to what some com­pa­nies until recent­ly viewed as “envi­ron­men­tal report­ing” exer­cis­es, sus­tain­abil­i­ty is now an inte­gral part of cor­po­rate man­age­ment, vision, and strat­e­gy. It is reflect­ed in the active work of every­day busi­ness. And its reach extends far beyond pure­ly envi­ron­men­tal mat­ters. Sus­tain­abil­i­ty describes an over­all atti­tude that takes respon­si­bil­i­ty for ensur­ing a viable future in every way: in busi­ness con­texts, pro­fes­sion­al life in gen­er­al, and glob­al soci­ety as a whole.

Trans­paren­cy is need­ed — towards employ­ees, cus­tomers, busi­ness part­ners, and soci­ety. Sus­tain­abil­i­ty report­ing require­ments have been sharp­ened as of Jan­u­ary 1, 2024, and not only in the con­text of EU leg­is­la­tion. Banks, investors, and other stake­hold­ers desire infor­ma­tion and want to see clear signs of progress. Not only large cor­po­ra­tions, but also medi­um-sized, cap­i­tal mar­ket-based Euro­pean com­pa­nies have to com­ply with the Euro­pean Sus­tain­abil­i­ty Report­ing Stan­dards and devote con­sid­er­able effort to gath­er­ing data along their entire value chains.

No case resem­bles any other here. The pur­pos­es, spe­cial­iza­tions, sizes, and for­mats of the indi­vid­ual com­pa­nies are too dif­fer­ent. The sched­ules for reach­ing their strate­gic tar­gets also vary. What can done prompt­ly and in vis­i­ble ways? What cre­ative and attrac­tive forms can sus­tain­able action in busi­ness and indus­try take? Porsche Con­sult­ing Magazine’s edi­to­r­i­al team sur­veyed 17 man­agers from a wide range of indus­tries about their most impor­tant plans and goals for the year 2024. You can read their answers here. The results reveal high lev­els of com­mit­ment, as well as short-term sus­tain­abil­i­ty goals designed to accom­plish much more than what is required by the report­ing oblig­a­tions alone.


Melanie Kehr, Executive Board Member, KfW Bank Group: “Base progress on measurable results”

Melanie Kehr joined the Executive Board of the Förderbank Kreditanstalt für Wiederaufbau (KfW), a German development and investment bank, in 2019.KfW

“The lat­est mid-term review from the UN Gen­er­al Sec­re­tary on achiev­ing the Sus­tain­able Devel­op­ment Goals is more than sober­ing, for instance with respect to cli­mate pro­tec­tion and food secu­ri­ty. As I see it, devel­op­ment banks will be play­ing an even greater role in help­ing to achieve the progress we need. Fund­ing is tight, which makes it all the more impor­tant to base progress on mea­sur­able results. At KfW, we’ll there­fore be using our tranS­Form sus­tain­abil­i­ty pro­gram to fur­ther improve how we mea­sure the results of our new fund­ing pro­grams in 2024. A very spe­cial chal­lenge lies in com­pil­ing data of suf­fi­cient qual­i­ty for per­for­mance-based con­trol. We’ve taken this chal­lenge on. The tranS­Form team is work­ing with IT to devel­op a future-ori­ent­ed results-man­age­ment and report­ing sys­tem with the use of cut­ting-edge cloud technologies.”

Kreditanstalt für Wiederaufbau (KfW), one of the world’s leading development banks, funds its business activities primarily via bonds on international capital markets.

Dr. Stefan Kreisz, Chairman of the Management Board, Erdinger Weißbräu: “Sustainability is firmly anchored in a management charter”

Master brewer Dr. Stefan Kreisz joined Erdinger Weißbräu in 2015 and was appointed Chairman of the Management Board in April 2023.Erdinger Weißbräu

“Gen­uine and uncom­pro­mis­ing enjoy­ment — that is what Erdinger Weißbräu stands for. With our tra­di­tion­al brew­ing skills, we are com­mit­ted to an uncom­pro­mis­ing phi­los­o­phy of qual­i­ty. That also means tak­ing spe­cial respon­si­bil­i­ty for the envi­ron­ment and soci­ety. After all, intact nat­ur­al sur­round­ings, respon­si­ble agri­cul­ture, and pure water are cru­cial if we want the best ingre­di­ents to brew our beer. We have there­fore firm­ly anchored sus­tain­abil­i­ty in a man­age­ment char­ter. Despite the use of cut­ting-edge tech­nol­o­gy and con­tin­u­ous improve­ment of the plants, brew­ing will sure­ly con­tin­ue to be a very ener­gy-inten­sive process. That means the biggest chal­lenges as well as goals for the com­ing years will con­sist of switch­ing from fos­sil fuels to renew­able ener­gy on the one hand, while also trans­form­ing the entire sec­tor to reduce CO₂ equivalents.”

Founded in 1886, Erdinger is the world's largest german family-owned wheat beer brewery. The company exports this Bavarian specialty to more than 100 countries.

Dr. Prisca Havranek-Kosicek, Chief Financial Officer, Jenoptik: “Non-financial aspects should also be integrated into the business model and strategy”

Dr. Prisca Havranek-Kosicek became the CFO of Jenoptik AG in April 2023. She actively promotes technologies that reduce carbon emissions.Jenoptik AG

“Sus­tain­abil­i­ty con­tin­ues to top our agen­da. For many projects we’re also pro­mot­ing the inte­gra­tion of non-finan­cial aspects affect­ing the envi­ron­ment, social wel­fare, and gov­er­nance into our exist­ing process­es and there­fore also into our busi­ness model and cor­po­rate strategy.

As for our sus­tain­abil­i­ty tar­gets, we are proud to have already reached some of them in 2022, which was ear­li­er than planned. We’re cur­rent­ly draft­ing a new set of tar­gets, includ­ing some to reduce emis­sions fur­ther. For the first time we’re also mea­sur­ing Scope 3 emis­sions from our sup­ply chain, both upstream and downstream.

Jenoptik is a global technology group with two photonics-based divisions: Advanced Photonic Solutions and Smart Mobility Solutions.

New legal require­ments have raised sus­tain­abil­i­ty report­ing to a level sim­i­lar to that for finan­cial report­ing. We’re work­ing full steam ahead on putting the EU tax­on­o­my as well as the Cor­po­rate Sus­tain­abil­i­ty Report­ing Direc­tive (CSRD) with the Euro­pean Sus­tain­abil­i­ty Report­ing Stan­dards (ESRS) into prac­tice. A mate­ri­al­i­ty analy­sis is one of the ele­ments we’ve already imple­ment­ed in 2023. It enabled us to deter­mine that we’ll con­tin­ue to focus on envi­ron­men­tal aspects, and espe­cial­ly emis­sions reduc­tions, even though Jenop­tik is not in one of the high-emit­ting sec­tors. Social aspects have also become con­sid­er­ably more rel­e­vant, and we’ll be plac­ing high­er pri­or­i­ties on mat­ters like recruit­ing, employ­ee loy­al­ty, and diver­si­ty as well as uphold­ing human rights and envi­ron­men­tal stan­dards in the sup­ply chain.”


Dr. Manfred Knof, Chairman of the Commerzbank Board of Managing Directors: “Loans and investments at net zero”

Bank manager and legal expert Dr. Manfred Knof became Chairman of the Commerzbank AG Board of Managing Directors in 2021.Commerzbank AG

“We’re going through an upheaval of his­tor­i­cal pro­por­tions, which is pre­sent­ing com­pa­nies with enor­mous trans­for­ma­tion­al tasks. We at Com­merzbank are accom­pa­ny­ing our Ger­man and inter­na­tion­al clients along the road to greater sus­tain­abil­i­ty. That extends from strate­gic ESG con­sult­ing and sus­tain­able invest­ments to sus­tain­able finance. The most impor­tant dri­ver here is sure­ly the expan­sion of renew­able ener­gies. Our clients can rely on our more than three decades of exper­tise as one of the biggest fun­ders of renew­able ener­gies in Europe. We stand behind what we do with our own Com­merzbank ‘Net Zero’ com­mit­ment. By 2050 we want our entire loan and invest­ment port­fo­lio to be at net zero, and our own emis­sions already by 2040. Now is the time to act — for indus­try and busi­ness, and there­fore also for Com­merzbank along­side its clients.”

Commerzbank is the leading partner for medium-sized enterprises, with around 26,000 business client networks and 11 million individual and commercial customers in Germany.

Jörg-Uwe Goldbeck, Managing Director, Goldbeck: “Economical and sustainable construction”

Jörg-Uwe Goldbeck is a managing director of the Goldbeck GmbH family company, which specializes in commercial and public construction.Porsche Consulting/Marco Prosch

“We’ve been work­ing inten­sive­ly on our sus­tain­abil­i­ty strat­e­gy. Our ESG road map defines clear aims and mea­sures on cor­po­rate, prod­uct, and project lev­els. One of our main tar­gets for 2024 and beyond is to fur­ther decar­bonize our busi­ness process­es and our Gold­beck prod­ucts. One exam­ple here is our new ‘Blue Build­ing’ con­cept, which makes it con­sid­er­ably eas­i­er to do eco­nom­i­cal and sus­tain­able con­struc­tion. We want to achieve car­bon neu­tral­i­ty for our projects early on, and to inten­si­fy and dig­i­tal­ize our sus­tain­abil­i­ty sup­port ser­vices through­out the entire build­ing life cycle. Our sus­tain­abil­i­ty reports ensure the great­est pos­si­ble trans­paren­cy, which means we’re also fur­ther pro­fes­sion­al­iz­ing our ESG data man­age­ment. We’re research­ing, devel­op­ing, and pur­su­ing col­lab­o­ra­tive projects in sus­tain­able con­struc­tion mate­ri­als. Our strat­e­gy also includes advanc­ing the trans­for­ma­tion with­in our own com­pa­ny as well.”

Goldbeck’s products and services include planning and complete construction of factories and warehouses, office buildings, schools, parking garages, and residential buildings.

Dr. Teresa Schlichting, Chief Strategy Officer, Riverty: “Fair products and social responsibility”

Dr. Teresa Schlichting has been driving transformation at the Riverty fintech company since becoming its Chief Strategy Officer in 2021.Porsche Consulting/Marco Prosch

“Cor­po­rate respon­si­bil­i­ty was one of the main bases for devel­op­ing our company’s strat­e­gy and vision, which revolve around peo­ple. Riverty’s ser­vices had more than 25 mil­lion users from Octo­ber 2022 to Sep­tem­ber 2023 alone — which shows the enor­mous respon­si­bil­i­ty we have to our cus­tomers. Our goal, there­fore, is to express a peo­ple-cen­tered focus in all of our prod­ucts and inter­ac­tions. We also take a com­pre­hen­sive approach to our cor­po­rate respon­si­bil­i­ty — which includes fair prod­ucts, respon­si­bil­i­ty for our employ­ees and soci­ety in gen­er­al, and eco­log­i­cal sus­tain­abil­i­ty. For exam­ple, we’re work­ing on mak­ing our dig­i­tal prod­ucts more inclu­sive; we’re offer­ing free finan­cial train­ing pro­grams; and we’re incen­tiviz­ing green­er busi­ness trips in order to lower emis­sions. Inspired by the UN’s Sus­tain­able Devel­op­ment Goals, we’re try­ing to inte­grate cor­po­rate respon­si­bil­i­ty into every aspect of what we do.”

Riverty is a fintech member of the Bertelsmann media group. With 5,000 employees in 13 countries, it serves 25 million consumers and handles a billion financial transactions a year.

Jens Sprotte, Vice President Marketing & Strategy, Alstom: “Storing energy makes you more independent”

Jens Sprotte is Vice President Marketing & Strategy at the Alstom rolling stock manufacturer and responsible for the Coradia iLint hydrogen-powered passenger train.Porsche Consulting/Marco Prosch

“Resource scarci­ty and cli­mate change are forc­ing us to rethink our approach­es and to focus on sus­tain­able busi­ness. Alstom is a glob­al leader in inno­v­a­tive alter­na­tive rail mobil­i­ty solu­tions, and there­fore a dri­ver of sus­tain­able mobil­i­ty overall.

We place a pre­mi­um on renew­able ener­gies in the pro­duc­tion of Alstom rolling stock. Our pro­duc­tion will con­tin­ue to be car­bon neu­tral in 2024. The lat­est Alstom trains are engi­neered to use even less ener­gy, based on devel­op­ments in areas like light­weight mate­ri­als, ener­gy-sav­ing drive sys­tems, and aero­dy­nam­ics. That min­i­mizes the use of resources and the lev­els of car­bon emissions.

Alstom is a leading manufacturer of rolling stock based in France. In Germany it is making the world’s first emission-free passenger train, the hydrogen-powered Coradia iLint.

Addi­tion­al impor­tant fac­tors include dig­i­tal­iz­ing and automat­ing both trains and infra­struc­ture. A dig­i­tal­ized rail net­work and high lev­els of automa­tion enable up to 35 per­cent more trains to run on the same rails while also reduc­ing ener­gy require­ments by around 30 per­cent. We’re mak­ing an impor­tant con­tri­bu­tion to dig­i­tal­iz­ing rail sys­tems at our two think tanks in Braun­schweig and Berlin.

We also think sta­tion­ary ener­gy stor­age sys­tems for urban trans­port are a cru­cial part of sus­tain­abil­i­ty over­all. Our ‘GUW+’ sys­tem adds con­sid­er­able value here. It sus­tain­ably sta­bi­lizes urban power grids by stor­ing excess brake ener­gy from urban trains and feed­ing it back into oper­a­tions when need­ed. That helps cities reduce their depen­dence on exter­nal sources of energy.”


Heidi Weber-Mühleck, Managing Partner, WeberHaus: “We also want to improve our social footprint”

Heidi Weber-Mühleck is a Managing Partner at WeberHaus. Her father Hans Weber founded the company in 1960 as a young master carpenter.WeberHaus

“Sus­tain­abil­i­ty has to become a part of life for us all. At Weber­Haus, it has been a cor­ner­stone of our activ­i­ties for years. We are work­ing inten­sive­ly on fur­ther reduc­ing our envi­ron­men­tal foot­print by using sus­tain­able con­struc­tion mate­ri­als and improv­ing ener­gy effi­cien­cy at our build­ings and sites. But sus­tain­abil­i­ty means a lot more to us. We also want to improve our social foot­print. The focus here is on employ­ee sat­is­fac­tion as well as devel­op­ment and fur­ther train­ing. In addi­tion, we pro­vide tar­get­ed sup­port for projects at our sites in the areas of inte­gra­tion, edu­ca­tion, and sports. And final­ly, we place a spe­cial empha­sis on ensur­ing that our fam­i­ly com­pa­ny remains in good shape for the future. Our ‘Strat­e­gy 30/70’ — Weber­Haus will cel­e­brate its 70th anniver­sary in 2030 — is an impor­tant step in this direction.”

Founded from a master carpentry business in 1960, the WeberHaus family company has made more than 40,000 single- and multiple-family prefab homes.

Dr. Holger Engelmann, Chairman of the Management Board, Webasto: “Driving transformation towards greater sustainability”

Dr. Holger Engelmann has worked for Webasto SE since 2008 and was appointed Chairman of the Management Board in 2013.Webasto

“Make indi­vid­ual mobil­i­ty more enjoy­able and sus­tain­able by advanc­ing tech­nol­o­gy and peo­ple” — our Pur­pose reflects how Webas­to intends to meet grow­ing demands for eco­nom­ic, eco­log­i­cal, and social respon­si­bil­i­ty. Joint efforts and bold deci­sions are need­ed to devel­op sig­nif­i­cant­ly more sus­tain­able solu­tions for cli­mate-neu­tral mobil­i­ty in the future. Back in 2016, we iden­ti­fied elec­tro­mo­bil­i­ty as one of our future mar­kets. Now we see the cre­ative search for solu­tions to achieve our ambi­tious cli­mate tar­gets as an opportunity.

As system partner for the mobility sector, Webasto develops and produces innovative roof systems, heating and cooling solutions, and battery systems.

Our year in 2024 will con­tin­ue to be marked by decar­boniza­tion: Around the globe, more than 10 sites with sig­nif­i­cant reduc­tion poten­tial are imple­ment­ing their most effec­tive mea­sures, such as switch­ing to green ener­gy sup­plies, increas­ing ener­gy effi­cien­cy, and rais­ing employ­ee aware­ness of ener­gy sav­ings. With its bat­tery pro­duc­tion that runs on 100 per­cent green elec­tric­i­ty and its ener­gy stor­age sys­tem made of hun­dreds of sec­ond-life bat­tery mod­ules, our glob­al com­pe­tence cen­ter for bat­tery devel­op­ment in Schier­ling is one of the blue­prints for our jour­ney to cre­ate sus­tain­able prod­ucts and future-proof jobs – and to drive the Group’s sus­tain­abil­i­ty transformation.”


Dr. Hadi Saleh, CEO, CeramTec Group: “Every step counts”

Dr. Hadi Saleh, CEO of the CeramTec Group since 2018.Porsche Consulting/Jörg Eberl

“The ceram­ic indus­try uses a lot of power. Dur­ing the man­u­fac­tur­ing process­es our prod­ucts are sub­ject­ed to high tem­per­a­tures over long peri­ods of time. That requires ener­gy, but it’s also one of the rea­sons for the enor­mous strength of our high-per­for­mance ceram­ics. These prod­ucts ben­e­fit many peo­ple, includ­ing patients who receive arti­fi­cial hip joints with ceram­ic components. 

High-per­for­mance ceram­ics also play a role in solu­tions for the ener­gy tran­si­tion itself. They are used in wind tur­bines, hydro­elec­tric sta­tions, and pho­to­volta­ic plants. We are work­ing on low­er­ing our ener­gy needs and on alter­na­tives to fos­sil fuels. Clear sus­tain­abil­i­ty tar­gets serve to help us along this path.

CeramTec has been making high-performance ceramics since 1903, now with around 3,700 employees at production sites in Europe, the USA, and Asia.

We’re see­ing ongo­ing high demand for high-per­for­mance ceram­ics in med­ical appli­ca­tions, espe­cial­ly for joint replace­ments. One way we’re respond­ing is by adding a pro­duc­tion hall to our med­ical equip­ment man­u­fac­tur­ing site in the Upper Fran­con­ian town of Mark­tred­witz. Send­ing a strong sig­nal, med­ical equip­ment from Cer­amTec will con­tin­ue to be “Made in Germany.” 

In the course of this con­struc­tion project we’re look­ing very close­ly at how to use renew­able ener­gies or pro­duce them our­selves. We’re also exam­in­ing how to uti­lize waste heat and to intel­li­gent­ly con­sol­i­date our pro­duc­tion facil­i­ties. Every step counts! 

Find­ing good solu­tions to pro­mote sus­tain­abil­i­ty requires clear com­mit­ment and strong teams as well as sup­port­ive pub­lic poli­cies that enable medi­um-sized enter­pris­es, too, to han­dle the ener­gy transition.”


Petra Sandner, Chief Sustainability Officer, Helaba: “Expert guidance for genuine transformation”

Petra Sandner became Chief Sustainability Officer for the Helaba Group (Landesbank Hessen-Thüringen) in February 2021. Her focuses include sustainability in the banking sector and suitable funding opportunities for clients.Helaba

“Sus­tain­abil­i­ty is an inte­gral part of our val­ues and a key com­po­nent of our busi­ness. At Lan­des­bank Hes­sen-Thürin­gen, we are not just respon­si­ble for the gen­er­al good. We also com­plete­ly sup­port and are com­mit­ted to a sus­tain­able approach that lays the basis for every client relationship.

Our 2023 sus­tain­abil­i­ty report­ing once again shows that Hela­ba cov­ers all dimen­sions of sus­tain­abil­i­ty. We pro­mote it in a wide range of areas, from sus­tain­able lend­ing frame­works to social vol­un­teer­ing pro­grams. We’ll pur­sue this com­pre­hen­sive approach in 2024 as well, because it’s the only authen­tic way to achieve gen­uine trans­for­ma­tion and pro­vide expert guid­ance for our clients. Top­ics like attain­ing cir­cu­lar economies, pre­serv­ing bio­di­ver­si­ty, and pro­mot­ing decar­boniza­tion will remain cru­cial in 2024 — espe­cial­ly in dia­logue with our customers.

Helaba Landesbank Hessen-Thüringen (state bank for Hesse and Thuringia) is an international commercial bank and development bank for the state of Hesse, as well as a savings bank central authority for Sparkasse banks in the German states of Hesse, Thuringia, North Rhine-Westphalia, and Brandenburg.

Five over­ar­ch­ing goals for the envi­ron­ment, social respon­si­bil­i­ty, and gov­er­nance are guid­ing our sus­tain­abil­i­ty-based actions. We use the asso­ci­at­ed KPIs to define tar­gets and mea­sure our progress, for exam­ple in sus­tain­able funding.”


Stephan Tahy, CEO, Duravit: “Disruptive change in ceramic production”

Stephan Tahy, CEO of Duravit AG since 2020, has ambitious climate aims for his company.Porsche Consulting/Marco Prosch

“Ceram­ic pro­duc­tion is one of the most ener­gy-inten­sive indus­tries. At Durav­it we’ve set the ambi­tious tar­get of car­bon-neu­tral pro­duc­tion by 2045, and have been tak­ing numer­ous steps for years now to reach this goal.

How­ev­er, what we need is a dis­rup­tive change in ceram­ic pro­duc­tion that tack­les the prob­lem of car­bon emis­sions from gas at its roots. We’re embark­ing on this trans­for­ma­tion with our new pro­duc­tion site in Cana­da, where we’re build­ing the world’s first cli­mate-neu­tral ceram­ic plant and replac­ing gas with hydro­elec­tric power.

Duravit is one of the world’s leading producers of designer bathrooms. Founded in 1817 in the Black Forest Germany, it places a special focus on preserving resources.

With that we’re show­ing our sec­tor what’s pos­si­ble and how trans­for­ma­tion toward sus­tain­able pro­duc­tion can work even in a sec­tor with very high ener­gy needs. We’re well aware that the car­bon foot­print in pro­duc­tion is becom­ing an ever more rel­e­vant fac­tor for larg­er num­bers of our customers.

Top place­ment for the 2023 Ger­man Sus­tain­abil­i­ty Award con­firms our approach and encour­ages us to pur­sue this course even more res­olute­ly in the future.”


Per Ledermann, CEO, Edding Group: “Five million hours of school for children in Uganda”

Per Ledermann, CEO of the Edding Group, is the son of the founder of this Hamburg-based company whose markers are famous the world over.Porsche Consulting/Marco Prosch

“We want our ‘prof­it for’ strat­e­gy to show that we, as a long-stand­ing fam­i­ly com­pa­ny, can make a sus­tain­able con­tri­bu­tion to achiev­ing a bet­ter world. This strat­e­gy is based on envi­ron­men­tal, social, eco­nom­ic, and inter­nal sus­tain­abil­i­ty goals. Over the next three years we want to save at least 3,000 tons of car­bon emis­sions by means of con­crete projects in areas like pro­duc­tion and pack­ag­ing. For 2024, we’ve there­fore decid­ed to change the mate­r­i­al in the cas­ings of our most famous prod­uct — the edding 3000 mark­er — from con­ven­tion­al alu­minum to post-con­sumer recy­cling alu­minum (PCR). Start­ing in 2024, we’ll also be assum­ing com­mer­cial respon­si­bil­i­ty for the entire ‘Share’ col­lec­tion of social impact sta­tionery. What real­ly pleas­es me is that every sta­tionery prod­uct sold enables an hour of school for chil­dren in Ugan­da. We’re expect­ing to be able to fund five mil­lion hours of school for chil­dren there over the next three years.”

Famous for its permanent markers since 1960, Edding makes writing utensils for home, office, medical, and industrial use — supplemented by innovative digital applications.

Dr. Anne Lamp and Johanna Baare, founders of Traceless Materials: “Prevent plastic waste, strengthen team culture”

Johanna Baare (COO) and Dr. Anne Lamp (CEO, right), founders of the successful Traceless start-up.Porsche Consulting/Andreas Laible

Dr. Anne Lamp: “2024 will be an impor­tant and excit­ing year for us at Trace­less. We’re going to start build­ing our first indus­tri­al plant where we can final­ly pro­duce large vol­umes of our bio­ma­te­r­i­al. We’ll be using envi­ron­men­tal­ly friend­ly tech­nol­o­gy to con­vert resid­ual plant mat­ter from grain pro­cess­ing facil­i­ties into plas­tic-free alter­na­tive bio­ma­te­ri­als. With an annu­al pro­duc­tion of sev­er­al thou­sand tons of Trace­less mate­r­i­al, we’ll not only pre­vent the same vol­ume of plas­tic waste but also save 89 per­cent of ener­gy and 91 per­cent of green­house gas emis­sions com­pared to con­ven­tion­al plas­tic production.”

Traceless Materials, a Hamburg-based start-up, uses plant remainders to make a granulate that can replace plastic and be processed into additional end products.

Johan­na Baare: “Anoth­er sus­tain­abil­i­ty goal is to build our rapid­ly expand­ing team in respon­si­ble and value-based ways. In 2024 we’ll be putting an inno­v­a­tive lead­er­ship con­cept into prac­tice, which is based on appre­ci­a­tion, mutu­al empow­er­ment, and col­lab­o­ra­tion. We’re well aware that we can only carry out our mis­sion with a strong team culture.”


Wim ten Brinke, Managing Director, Ten Brinke Group: “Green has to be the new gold”

The Ten Brinke Group and its 24 European subsidiaries led by Managing Director Wim ten Brinke post annual sales of more than one billion euros.Porsche Consulting/Marco Prosch

“Our aims for 2024 are to dili­gent­ly fol­low the road map in our ESG strat­e­gy, to gain new part­ners for our sus­tain­abil­i­ty efforts, and espe­cial­ly to put more ground­break­ing projects into prac­tice with and for our clients. As a project devel­op­er we’re respon­si­ble not only for run­ning our own com­pa­ny in a sus­tain­able man­ner but also for actu­al­ly devel­op­ing and build­ing cli­mate-friend­ly struc­tures. We’ve already passed major mile­stones. We’ve been able to recruit Nicole Wall­ner for the newly cre­at­ed posi­tion of Sus­tain­able Busi­ness Devel­op­ment Direc­tor. She’ll be lead­ing our new ESG core team and coor­di­nat­ing future activ­i­ties in this field. That will include devel­op­ing KPIs and mak­ing our progress both trans­par­ent and mea­sur­able. We want Ten Brinke’s car­bon foot­print to be our own bench­mark for real­is­tic tar­gets in decar­boniz­ing our work. Green has to be the new gold!”

A construction company with 1,300 employees at 24 locations in Europe, Ten Brinke conceptualizes, plans, guides, and erects commercial, residential, and educational buildings.

Richard Enning CEO, Mr. Wash Autoservice: “Car care with solar power”

Richard Enning, CEO of the Mr. Wash Autoservice AG family enterprise.Porsche Consulting/Marco Prosch

“As the head of a fam­i­ly com­pa­ny and as a nature-lov­ing high-sea sailor, I have a spe­cial inter­est in sus­tain­abil­i­ty and cli­mate pro­tec­tion. Our 38 car-wash facil­i­ties in Ger­many clean the exte­ri­ors and inte­ri­ors of up to 60,000 cars a day. We place a pre­mi­um on qual­i­ty. And we apply the same strict stan­dards when it comes to sus­tain­abil­i­ty. We use water, heat, clean­ing mate­ri­als, and ener­gy extreme­ly effi­cient­ly. And we get bet­ter at it every year. Many of our sites are already pro­duc­ing their own ener­gy — with pho­to­volta­ic sys­tems on their roofs.

Mr. Wash is a family company in Germany whose 38 innovative car-wash facilities clean the exteriors and interiors of more than eight million cars a year.

In the cap­i­tal city of Berlin alone, our pho­to­volta­ic sys­tem with a sur­face area the size of 42 ten­nis courts saves 730 tons of CO₂ a year. And if the sun doesn’t shine, we use only cer­ti­fied green power. In 2024, we’ll be tak­ing more big steps toward using solar power. The car wash we opened in sum­mer 2023 in Mül­heim an der Ruhr serves as the model. It is prob­a­bly the world’s first large-scale car wash whose inte­grat­ed solar sys­tems pro­vide enough elec­tri­cal power to run its operations.”

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