Cookie Policy

This Cookie Policy describes the nature, scope, purpose and legal basis on which we, Porsche Cars Great Britain Limited, use cookies on our website. For further information concerning how we use your Personal Data please refer to our Privacy Policy.

“What are Cook­ies?”

Cook­ies are small files (such as scripts, pix­els and tags) which are stored on your ter­mi­nal device, with the help of your web brows­er. They can be used to pro­vide com­pre­hen­sive func­tion­al­i­ty, to make your user expe­ri­ence more con­ve­nient and to opti­mise con­tent.

“Types of cook­ies”

We use both cookies and cookie-like technologies on our website (jointly referred to as ‘cookies’). The cookies used on our website can be divided into the four categories set out below. You can change your cookie settings at any time by clicking here. Please note that blocking certain types of cookies can impact on your experience of the website and/or the services available.

Strict­ly Nec­es­sary Cook­ies

These cook­ies are nec­es­sary in order for the web­site to func­tion cor­rect­ly and are saved auto­mat­i­cal­ly when the web­site or a par­tic­u­lar func­tion is request­ed, unless you have dis­abled cook­ies in your brows­er set­tings.

Strict­ly Nec­es­sary Cook­ies enable you to move around our web­site and use the fea­tures as we intend­ed. With­out these cook­ies, some ser­vices can­not be pro­vid­ed – for exam­ple, remem­ber­ing pre­vi­ous actions such as your pre­vi­ous cook­ie set­ting pref­er­ences. These cook­ies are used exclu­sive­ly by Porsche and are there­fore known as first-party cook­ies.

Ana­lyt­i­cal Cook­ies

These cook­ies are used for web analy­sis and reach mea­sure­ment to allow us to mea­sure and improve the over­all per­for­mance of our web­site and opti­mise the con­tent.

Ana­lyt­i­cal cook­ies, can for exam­ple, count the num­ber of vis­its to our web­site and deter­mine from which other web­sites our pages are accessed. We can there­fore find out which sec­tions of our web­site are most pop­u­lar, which are the least fre­quent­ed and how vis­i­tors nav­i­gate our web­site. If you have acti­vat­ed these cook­ies, you can deac­ti­vate them at any time in your set­tings above or via the set­tings in your brows­er.

Mar­ket­ing Cook­ies

Mar­ket­ing Cook­ies are used by our care­ful­ly select­ed third-party providers, to pro­vide inter­est-based con­tent and adver­tis­ing on other web­sites and social media plat­forms, based on an analy­sis of pre­vi­ous usage behav­iour on our web­site.

Mar­ket­ing Cook­ies can cre­ate usage pro­files (behav­iour­al pro­files) based on infor­ma­tion sup­plied by the providers of the retargeting/remarketing ser­vices we use, some­times anony­mous­ly or using pseu­do­nyms. We will not use your data col­lect­ed in this way to per­son­al­ly iden­ti­fy you, and will never merge it with the per­son­al data we hold about you. These cook­ies can also be used to limit the num­ber of times you see an adver­tise­ment to avoid over expo­sure.

“Cook­ie Stor­age dura­tion”

Ses­sion cook­ies

Most cook­ies are only required for the dura­tion of your cur­rent ser­vice request or for your ses­sion and they are delet­ed or become invalid as soon as you leave our web­site or when your cur­rent ses­sion expires (so-called “ses­sion cook­ies”). Ses­sion cook­ies are used, for exam­ple, to hold cer­tain infor­ma­tion such as your reg­is­tra­tion for our web­site or your shop­ping bas­ket.

Per­ma­nent cook­ies

Just occa­sion­al­ly cook­ies are stored for a longer peri­od, for instance to recog­nise you when you re-visit our web­sites at a later time and in order to be able to retrieve saved set­tings. This enables you to access our web­sites more quick­ly or con­ve­nient­ly and with­out hav­ing to recon­fig­ure cer­tain set­tings, such as your cho­sen lan­guage. Per­ma­nent cook­ies are auto­mat­i­cal­ly delet­ed after a pre­de­fined peri­od of time if you visit the page or domain which issued the cook­ie.

Flow cook­ies

These cook­ies are used for com­mu­ni­ca­tion between var­i­ous inter­nal Porsche servers. They are saved at the start of a user inter­ac­tion and delet­ed again once this has ended. Dur­ing the inter­ac­tion flow cook­ies receive a unique iden­ti­fi­ca­tion num­ber, but this does not allow any kind of infer­ences regard­ing the actu­al cus­tomer or user or to enable us to per­son­al­ly iden­ti­fy you.

“Third Party Con­tent and Cook­ies”

Our web­site uses third-party ser­vices to inte­grate their con­tent, for exam­ple plu­g­ins from social net­work­ing sites. The providers of this con­tent are noti­fied of your IP address; they would be unable to trans­fer the con­tent to your device with­out this and the con­tent would there­fore not dis­play. The Third-Party provider may also store cook­ies on your device.

So-called “Third-Party cookies” are saved and used by other companies or websites, for example by the providers of web analysis tools, or to show interest-based advertising. More detailed information on the cookies used by our Third Party providers, such as Google, Twitter, Facebook Inc, Linkedin & YouTube, can be found on our Cookies Settings page. Details on how to manage your settings and disable interest-based advertising with our Third Party providers can also be found on this page when opening the ? Icon.

“Inte­gra­tion of third-party videos”

Videos are inte­grat­ed into this web­site via vimeo.com. This is a ser­vice of Vimeo, Inc., 555 West 18th Street, New York, New York 10011, USA (“Vimeo”). To do this, a con­nec­tion is estab­lished to the Vimeo servers in the USA. Cer­tain infor­ma­tion (e.g. your IP address) is there­fore trans­mit­ted to Vimeo. Vimeo may also store cook­ies on your device. We are unaware of the nature and extent of the data col­lect­ed by Vimeo and have no con­trol over its use. Dur­ing inte­gra­tion, Vimeo may also be noti­fied that your brows­er has accessed the cor­re­spond­ing page of this web­site, even if you do not have an account with Vimeo or are not logged into Vimeo.

More infor­ma­tion about the col­lec­tion and use of your data by Vimeo, as well as your rights in this regard, is avail­able in Vimeo’s pri­va­cy pol­i­cy at https://vimeo.com/privacy. You can tech­ni­cal­ly dis­able the stor­age and use of cook­ies by Vimeo in your brows­er set­tings and/or using brows­er add-ons; please be advised, how­ev­er, that in this case you may not be able to fully use all the fea­tures of our web­site.

“Dele­tion and objec­tion to the use of cook­ies”

It is not obligatory to accept cookies when using our websites; if you do not want cookies to be stored on your terminal device, you can disable them by clicking here or via the relevant option in the system settings for your browser. You can delete saved cookies at any time in the browser system settings. You can select “Do not accept cookies” in your Internet browser settings. The process for managing and deleting cookies in your Internet browser settings is detailed in the help menu of your Internet browser. You can also disable all cookies using free Internet browser add-ons such as "Adblock Plus" in combination with the "EasyPrivacy" list or "Ghostery".

Please note that the func­tion­al­i­ty and func­tion­al scope of our web­site may be lim­it­ed if you do not accept cook­ies.